This is a question cartoonists are asked more than anything related to technique. That is a pretty revealing statistic. I think it points to the idea being more important than the execution. Not that an ability to draw isn't important, but a marginally drawn funny concept can fly where an exceptionally drawn unfunny idea will take a nosedive.
Some cartoonists think visually, so their idea session will involve multiple doodles. Others think verbally, so they may jot down words or phrases. Some, like myself, do a little of both.
For gags developed visually, the punchline is usually the drawing that first comes to mind. The following strip is an example of a visual punchline...
Some cartoonists think visually, so their idea session will involve multiple doodles. Others think verbally, so they may jot down words or phrases. Some, like myself, do a little of both.
For gags developed visually, the punchline is usually the drawing that first comes to mind. The following strip is an example of a visual punchline...
Verbally developed gags can begin with a word or phrase as the punchline... 
Then, some gags are a combination of the two approaches...
all images copyright J.Pittman, 2004
More to come on the steps in creating humor...
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